Concorde – Pepsi Cola

General Product Description

Our PlaneArts Concorde – Pepsi Cola model exhibits unique, unrivaled quality and detailed design to come as close as possible to the accuracy of the actual plane. It comes as standard with a robust, durable base or stand which is available in a variety of different finishes designed to match your own personal requirements including solid wood, wood with polished metal supports or adjustable wood wall mount and will be ready within about 9-10 weeks from placement of order.

The Concorde – Pepsi Cola model is made of the finest kiln dried renewable mahogany wood (commonly known as Lauan or Meranti) which has undergone many stages of carving and meticulous and careful sanding giving the beautiful finished museum quality masterpiece. Many collectors and model connoisseurs demonstrate their preference for genuine handmade and hand painted mahogany wood models rather than plastic or die cast (diecast) alternatives due to the overall look and totally different feel of the item - we trust you will find the same. We can, however, if required produce the same model in Solid Cast Resin so just click and contact us us for further information. Our craftsmen and gifted artisans ensure that our finely handcrafted model airplanes match the precise blueprint details of the original aircraft. The paint scheme, markings and parts are closely matched, reflecting the original aircraft. This stylish top-quality desktop replica model will surely enthrall anyone who receives this as a gift and for sure one of the most appropriate and desirably collectable gifts for any aviation enthusiast and avid aircraft collector whilst also displaying a perfect resemblance to the actual aircraft.

If you require we can also make the Concorde – Pepsi Cola model in any other airline, private livery or colour scheme you require and if necessary in a different size or scale. Just click here to contact us with a description or photographs of what you require, and we will let you have a quotation for the necessary customization by return email. We can also make bespoke scale replicas of any other private / civil commercial airliner or airliners, helicopter, glider, gliders with engines, military jet, warplane jets, propeller warplanes, biplane, triplane, tail fin, spacecraft, rocket or NASA model you require in any airline, military or civilian livery or colors. We also produce model airships, blimp, dirigible, blimps, boat and ship collectibles. Wall plaque or seal for military, government or private customers. Again, by clicking here to contact us just let us know exactly what you need.

The Sky’s the Limit: The Concorde-Pepsi Cola Partnership

In the annals of aviation and marketing history, few stories are as fascinating and visually striking as the partnership between Concorde and Pepsi Cola. This collaboration, which took to the skies in the mid-1990s, represents a daring blend of high-speed travel and high-impact advertising. It was a campaign that not only showcased the iconic Concorde in a new light but also marked a significant moment in Pepsi’s brand history. Here’s a deeper look into the important features of this remarkable alliance.

A Bold New Look:

The centerpiece of the Concorde-Pepsi partnership was the dramatic makeover given to one of British Airways’ Concorde aircraft. Traditionally clad in its sleek, white paint job, Concorde was transformed with a striking blue livery featuring Pepsi’s logo and brand colors. This was no small undertaking; the change wasn’t merely cosmetic but also a technical challenge, given the Concorde’s unique operational parameters.

Technical Triumphs and Challenges:

The Concorde was designed to cruise at altitudes up to 60,000 feet, traveling at speeds of Mach 2, or twice the speed of sound. At these speeds and altitudes, the aircraft’s skin could heat up to over 127°C (260°F), meaning the paint used needed to withstand these conditions without degrading. The partnership undertook extensive testing to develop a special kind of paint that maintained its color and integrity, ensuring the safety and performance of the aircraft were not compromised.

Marketing Magnitude:

From a marketing perspective, the Pepsi-Concorde partnership was groundbreaking. It marked one of the first times a commercial airliner was used as a canvas for a corporate advertisement on such a global scale. The repainted Concorde was unveiled in a spectacular fashion, with soccer star Diego Maradona presenting the aircraft. It was a bold statement by Pepsi, aimed at bolstering its image as a youthful and dynamic brand capable of taking on its perennial rival, Coca-Cola.

Operational Impact:

The Pepsi-branded Concorde embarked on a global tour, visiting cities across the world to showcase its stunning new look. However, the blue livery had a practical impact as well; the aircraft was restricted to flying within certain temperature limits to ensure the special paint’s integrity. Moreover, the campaign’s duration was relatively short-lived, with the aircraft returning to its traditional white paint scheme after the promotional period ended.

Legacy:

The Concorde-Pepsi partnership remains a testament to the power of innovative marketing and the enduring appeal of the Concorde as a symbol of technological achievement. While the campaign was a temporary one, it left a lasting impression on those who saw the blue Concorde soar through the skies. Today, it is remembered not just as a marketing stunt, but as a bold experiment at the intersection of aviation and advertising.

The story of the Concorde decked out in Pepsi colors is a vivid reminder of the era it came from—a time of optimism, innovation, and the pursuit of new frontiers, both in the skies and in the marketplace. It stands as a unique chapter in the legacy of two iconic brands, each a leader in its field, who came together to push the boundaries of what was possible.