General Product Description
Our PlaneArts Concorde – Pepsi Cola Model exhibits unique, unrivaled quality and detailed design to come as close as possible to the accuracy of the actual plane. It comes as standard with a robust, durable base or stand which is available in a variety of different finishes designed to match your own personal requirements including solid wood, wood with polished metal supports or adjustable wood wall mount and will be ready within about 8-10 weeks from placement of order.
The Concorde – Pepsi Cola Model is made of the finest kiln dried renewable mahogany wood (commonly known as Lauan or Meranti) which has undergone many stages of carving and meticulous and careful sanding giving the beautiful finished museum quality masterpiece. Many collectors and model connoisseurs demonstrate their preference for genuine handmade and hand painted mahogany wood models rather than plastic or die cast (diecast) alternatives due to the overall look and totally different feel of the item - we trust you will find the same. We can however, if required produce the same model in Solid Cast Resin so just click and contact us us for further information. Our craftsmen and gifted artisans ensure that our finely handcrafted model airplanes match the precise blueprint details of the original aircraft. The paint scheme, markings and parts are closely matched, reflecting the original aircraft. This stylish top-quality desktop replica model will surely enthrall anyone who receives this as a gift and for sure one of the most appropriate and desirably collectable gifts for any aviation enthusiast and avid aircraft collector whilst also displaying a perfect resemblance to the actual aircraft.
If you require we can also make the Concorde – Pepsi Cola Model in any other airline, private livery or colour scheme you require and if necessary in a different size or scale. Just click here to contact us with a description or photographs of what you require and we will let you have a quotation for the necessary customization by return email. We can also make bespoke scale replicas of any other private / civil commercial airliner or airliners, helicopter, glider, gliders with engines, military jet, warplane jets, propeller warplanes, biplane, triplane, tail fin, spacecraft, rocket or NASA model you require in any airline, military or civilian livery or colors. We also produce model airship, blimp, dirigible, blimps, boat and ship collectibles. Wall plaque or seal for military, government or private customers. Again by clicking here to contact us just let us know exactly what you need.
Concorde – Pepsi Cola Model Details
The Concorde above is also available from ModelBuffs in any major airline colors at no extra cost. Just specify in the Remarks/Suggestions box when ordering the Standard Model which airline colors you require. If you require a fully cstomized model including the base please select the Customized option upon checkout and give full details on the accompanying form. Delivery for standard and customizable models 2-3 weeks.
As its market shares were eroding on the soft drinks market, the US company Pepsi Cola undertook a major re-branding project of $500 million US which would be unveiled in 1996 after about two years of work. Pepsi therefore started to look around for a spectacular and efficient manner to advertise its new brand style and enhance its sales. It was eventually decided to have an advertisement operation involving the Concorde. Pepsi started requesting proposals from both Air France (AF) and British Airways (BA), the sole two Sud Aviation/BAC Concorde operators. Eventually, the French carrier was awarded the contract (of which terms were not disclosed).
Because the new identity of Pepsi was based on the color blue, the aircraft would have to be painted alike. Therefore the Air France maintenance staff had to call Aerospatiale (successor of Sud Aviation) as the airplane, for which temperature is so important, was only certified with a white color scheme. They received approval to paint the fuselage in blue, but were advised to keep the wings in white (because of the fuel temperature).
It was advised to remain at M2.02 for about 20 minutes at most, but there was no restriction under M1.70. This was not a concern for Air France as the aircraft was not due to operate any scheduled flight to New Yorksbquo; John F. Kennedy (JFK) or any such long sector.
A part of the preparation included the constitution of a maintenance package, necessary handling tools and ground equipment, etc., as for any unscheduled Concorde operation.
Air France required its name to be kept close to the cockpit, as well as the seahorse despite the Pepsi scheme. This is a usual requirement from the airline, which was for the occasion very important as Concorde was due to be presented in British Airways backyard.
The Concorde registered F-BTSD (c/n 213) was selected for maintenance availability reasons. The paint work was started in late March 1996 at the Air France maintenance facility of Parissbquo; Orly (ORY), where all airplanes go after their D-check to get a new livery. It required 200 liters of paint and 2,000 hours of work.
The whole operation was to be undertaken secretly, as Pepsi wanted to keep all the surprise for the moment when it would unveil its new identity. Sierra Delta was thus covered by brown wrapping paper after it was painted, so that as few people as possible would be aware of the event. It eventually left the hanger on March 31st at night, and was quickly rolled to the runway where it took off for London – Gatwick (LGW), where Pepsi had planned to receive its guests. The aircraft was immediately towed to the hanger after its arrival, and made ready for the show. And yet, a few days before the new brand was unveiled, Richard Branson had apparently heard about the advertisement operation, as proved ads for the Virgin Cola soft drink in the British press. A few articles about an Air France Concorde being repainted with a blue color scheme were issued in the newspapers.
The show took place on 02 April 1996, with the presence of Claudia Schiffer, Andre Agassi, Cindy Crawford, and hundreds of journalists invited by Pepsi for the event. People were really astonished to see the Concorde with the blue livery. Flight attendants each had a special pin on their uniform designed for the occasion.
Afterwards, Sierra Delta started a promotion campaign in Europe and the Middle East. For the Pepsi commercial operation, there were a total of 16 flights (including the ferry flights from ORY) and 10 cities visited. Each flight, except the first and last ones, would have been occasions to go supersonic