Concorde Air France Pepsi Livery

General Product Description

Our PlaneArts Concorde Air France Pepsi Livery model exhibits unique, unrivaled quality and detailed design to come as close as possible to the accuracy of the actual plane. It comes as standard with a robust, durable base or stand which is available in a variety of different finishes designed to match your own personal requirements including solid wood, wood with polished metal supports or adjustable wood wall mount and will be ready within about 9-10 weeks from placement of order.

The Concorde Air France Pepsi Livery model is made of the finest kiln dried renewable mahogany wood (commonly known as Lauan or Meranti) which has undergone many stages of carving and meticulous and careful sanding giving the beautiful finished museum quality masterpiece. Many collectors and model connoisseurs demonstrate their preference for genuine handmade and hand painted mahogany wood models rather than plastic or die cast (diecast) alternatives due to the overall look and totally different feel of the item - we trust you will find the same. We can, however, if required produce the same model in Solid Cast Resin so just click and contact us us for further information. Our craftsmen and gifted artisans ensure that our finely handcrafted model airplanes match the precise blueprint details of the original aircraft. The paint scheme, markings and parts are closely matched, reflecting the original aircraft. This stylish top-quality desktop replica model will surely enthrall anyone who receives this as a gift and for sure one of the most appropriate and desirably collectable gifts for any aviation enthusiast and avid aircraft collector whilst also displaying a perfect resemblance to the actual aircraft.

If you require we can also make the Concorde Air France Pepsi Livery model in any other airline, private livery or colour scheme you require and if necessary in a different size or scale. Just click here to contact us with a description or photographs of what you require, and we will let you have a quotation for the necessary customization by return email. We can also make bespoke scale replicas of any other private / civil commercial airliner or airliners, helicopter, glider, gliders with engines, military jet, warplane jets, propeller warplanes, biplane, triplane, tail fin, spacecraft, rocket or NASA model you require in any airline, military or civilian livery or colors. We also produce model airships, blimp, dirigible, blimps, boat and ship collectibles. Wall plaque or seal for military, government or private customers. Again, by clicking here to contact us just let us know exactly what you need.

The Sky’s Icon: When Concorde Adorned the Pepsi Livery

In an era when flying supersonically was the epitome of luxury and innovation, Concorde stood as a symbol of human achievement, cutting travel times in half and soaring twice the speed of sound. Among its many milestones, the partnership between Air France and Pepsi in the mid-1990s remains one of the most visually striking chapters in aviation history. This collaboration led to one of Concorde’s most iconic moments – the rebranding of a Concorde aircraft in a Pepsi livery. This event was not just a marketing triumph but a testament to the engineering prowess behind the supersonic airliner.

The Birth of an Iconic Campaign:

In 1996, Pepsi embarked on a global rebranding campaign to rejuvenate its image and challenge its eternal rival, Coca-Cola. The campaign centered around the theme “Project Blue,” aiming to make Pepsi appear more youthful and exciting. The centerpiece of this massive marketing effort was the repainting of a Concorde, the epitome of luxury and cutting-edge technology, in Pepsi’s vibrant blue color scheme.

Engineering Marvel Meets Marketing Genius:

The transformation of the Concorde into Pepsi colors was an engineering and logistical feat. The Concorde, typically adorned in the white and blue livery of its operators (British Airways and Air France), was chosen for its symbolism of speed, luxury, and innovation. However, painting a supersonic aircraft posed unique challenges. The original white paint used on Concorde helped reflect the intense heat generated by supersonic flight, but the deep blue of the Pepsi livery absorbed more heat, raising concerns about the potential impact on the aircraft’s structure.

To address these challenges, special heat-resistant paint was developed to cope with the temperatures experienced at Mach 2.0. This undertaking was not merely a paint job but a careful engineering study to ensure that the aircraft’s performance and safety would not be compromised.

A Flying Billboard at Mach 2:

The Pepsi Concorde took to the skies in March 1996, capturing the world’s attention. Air France operated the blue Concorde for a series of promotional flights across Europe, the Middle East, and even a transatlantic crossing to the United States. The aircraft, carrying the Pepsi logo and the tagline “New Generation,” served as a high-flying advertisement for the brand, embodying the speed, dynamism, and youthfulness that Pepsi sought to project.

Legacy of the Pepsi Concorde:

The Pepsi Concorde campaign was a marketing masterstroke, generating immense media coverage and public interest. While the blue livery was a temporary makeover, lasting only a few weeks before the Concorde was returned to its standard colors, the impact of the campaign lingered much longer in public memory.

The collaboration between Air France and Pepsi on the Concorde project showcased the extraordinary lengths to which brands would go to stand out. It also highlighted the technical challenges of modifying a supersonic aircraft, ensuring that it could safely operate under new conditions. Today, the Pepsi Concorde is remembered as a bold statement in the annals of aviation history and marketing innovation, symbolizing a time when flying faster than the speed of sound captured the world’s imagination.